RESUME - PRODUCER
Amanda Campbell
An agile media professional with a flexible mindset and effective communication skills, both written and verbal. Experienced results-driven leader who thrives on deadlines, details, and delivering quality work in high-pressure situations.
Over 8 years of experience in agency and commercial production companies with clients ranging from healthcare to gaming industries. A proven history of creative partnerships to ensure the design vision for any project.
Experience
Alto NY - Freelance Digital Producer - Remote - 2023-2025
Spearheaded project management and digital marketing production between the EP, client, and internal teams to develop engaging award-winning content with complex graphics and 3D elements.
Communicated client requests, status, and QC of over 500 randomized digital campaign assets, video transcription updates, browser sound, native share updates, and UX/UI Design QC for website and WebGL interactive experience in multiple languages.
Articulated production needs from partners with keen attention to detail and anticipated future edits/updates to stay on schedule.
Produced hundreds of static and motion creative assets to be used across various channels including O&O, OOH, and DOOH for a diverse range of projects and clients.
Streamlined, scheduled, tracked and QC’d multiple Figma files for 48 digital static and dynamic banners; and ensured they were aligned with Google Display Network guidelines.
Managed scheduling reviews, maintained deliverable lists, and communicated project notes, status, and priorities to team members.
Conceptualized updates for return user experience, edits for onboarding screen, and scroll over animation. Identified risks and aided the UX team to increase the turn ratio within the experience that allowed users to explore elements further.
Tracked and edited CMS, Copy Decks; and QC for 80 customer-facing content platforms with Drupal, Google Workspace, Jira, and Notion for large-scale enterprise-level healthcare site. Captained relationships with client-side strategists and optimized all work per partner expectations.
Partnered with Executive Producer on RFP and SOW documents, briefs, specifications, final assets, and file archival.
Roof Studio NY, Jelly London, Multiple Clients - Freelance Web & Digital Producer/Associate Producer -
NYC & Remote - 2017-2023
Coordinated cross-functionally with multiple teams and helped shape creative work to ensure assets were aligned with all company objectives.
Generated schedules, refined asset tracking, monitored all data in Slate, utilized SEO and provided administrative assistance for evolving support needs: wrap documents, expense reports, production databases, and pitch decks.
Redefined internal workflows to facilitate a stronger pipeline and merged documentation into concise and searchable sections in order to bridge gaps in communication.
Garnered relationships within the production community and collaborated with team members to gain
in-depth knowledge of the production pipeline, resources, crew, and production vendors.
Aligned with key stakeholders in the Web Development Life Cycle and bolstered solutions to build rich, engaging experiences.
Mastered content management systems including Wordpress, Squarespace, and Shopify; and demonstrated experience in dynamic multi-project management.
Roof Studio NY - Associate Producer - NYC - 2015-2017
Illustrated the Executive Producer’s long-term production goals and cultural strategy to facilitate the Director’s creative vision within schedule and budget constraints using multiple animation styles, visual effects, and live action.
Contributed on animation and live-action shoots, music videos, pre-production: pitch decks, attended meetings, documented key decisions, managed talent, and post-production: assisted EP with talent, schedule, asset delivery, and tracked invoices for clients and vendors.
Prioritized the workload and integration of resources into multiple projects for some of the most renowned brands including HONDA, American Express, Ben & Jerry’s, Nespresso, and National Geographic.
SKILLS!!!
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Production Skills
Excellent Communication
Cross-functional Collaboration
Project Management
Creative Problem Solving
Google Workspace
Multi-channel Asset Delivery -
Technical Skills
Wordpress
Drupal
Squarespace
Shopify
Jira
SEO/Targeted Traffic -
Design Skills
Adobe Creative Suite
Figma
Canva
Slate Digital
CRM (Salesforce, Capsule, Klaviyo)
Digital Campaigns
What People Are Saying About Me
“We have had the good fortune of having Amanda on our team at Alto for the better part of two years, working on a large-scale enterprise-level site redesign for one of our key clients. She is an outstanding Project Manager, detail-oriented, problem-solver, organized, and, importantly, cheerful, friendly, and amazingly fun to have around. I'd highly recommend Amanda to anyone!”
— Matt Bonin, Managing Partner,
Entertainment + Production at Alto New York
“Working with Amanda has been an absolute joy. She’s one of those people who just gets things done—super organized, always on top of everything, and somehow stays upbeat no matter how busy things get. Her positive attitude makes a big difference, and she’s the kind of person who makes any team better just by being on it.”
— Jonathan Percy,
Executive Producer at Alto New York
“Amanda has an amazing eye for brand and quality design, and it was a privilege to work with her to build the Catherine Angiel website. Her innovative and modern design concepts laid the groundwork for a very compelling web experience. Acting as Product Manager, she worked with the stakeholders and provided me valuable guidance for the development backlog. It's not every day you find someone with a design eye as good as hers, that knows how to work with developers. Highly recommended!